Deutsche Version
The platform
for nature getaways.

For 43% of Europeans,
proximity to nature is the
most important factor when choosing a vacation. We serve this target audience:
the nature traveler!

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The Nature Traveler
Why does no one serve the entire market?
The market for nature-based vacations is far more than just camping. Camping is the established core, but the real growth lies in the entire ecosystem of the nature experience. Banaki is the first platform to serve the entire market.

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One Market, Two Sides: The Traveler's Problem
No one is serving the flexible nature traveler
A fragmented market: There are dozens of niche sites (for camping, for tiny houses, for cabins), but no central platform. Travelers have to search laboriously across multiple channels to get an overview of the full diversity of nature-based vacations.
A frustrating search: On mainstream portals, the "getaway in nature" is drowned out by the noise of irrelevant offers (city apartments, package hotels). At the same time, the best offers, especially in the camping sector, are often only findable on the provider's individual homepage and are not comparable or directly bookable. The search becomes a full-time job that ends in frustration.
Lack of experiential depth: Existing platforms are purely booking interfaces, not travel partners. Smart features are completely lacking: There are no route planners, no intelligent bundling (e.g., "pitch rental camper"), no connection to local activities, and no integrated community within one platform.

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Our Solution (Travelers)
We bring the best nature experiences to one place
The one curated platform: We are the first central hub that exclusively bundles nature-based vacations. We are thus creating the one, new category for the entire market.
Inspiration instead of a frustrating search: With us, there are zero irrelevant offers. We replace the tedious search with a modern, visually inspiring interface, where discovering nature-based accommodations becomes an experience in itself.
Needs instead of rigid categories: We think "beyond rigid categories" and cater to the flexible guest. We bundle the entire experience into one seamless process: From the campsite pitch plus rental camper to the workation cabin, all the way to the complete multi-stop trip. We link the booking directly with curated experiences and the local community.

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Our User Journey (Traveler)
All-in-One Stop for Nature-Based Vacations
One click. My adventure is set.
I book my idyllic lakeside pitch from home, together with the cabin in the mountains. I don't have a camper? No problem. Banaki immediately shows me available rental vehicles or premium glamping offers on-site, which I can book directly. All in a single step.
Instantly immersed: From insider tip to community.
Immediately after my booking, I receive not only a confirmation but also my personal experience package: curated routes, real insider tips for the region, and a direct line to the local community group. This way, I can immediately connect with like-minded people.
One ticket. My entire experience.
On the go, I manage everything in a single app: my accommodation, the rental vehicle, booked activities. All local partners have my data. I only need one booking number for my complete adventure.

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One Market, Two Sides: The Provider's Problem
Fragmented and poorly digitized
The "Analog" (The Majority): They manage their bookings via email, phone, and Excel lists. This is pure manual effort, extremely prone to errors, and excludes them from 99% of the online market.
The "Technically Fragmented": Providers with existing systems (PMS) face a jungle. There is a lack of standards and simple APIs to connect with global platforms. Integration is expensive and complex.
The "Misplaced": Even when they are online, they pay high commissions on mainstream portals for enormous audience spillover, reaching guests who are not primarily looking for "nature." They are invisible to their actual target audience.

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Our Solution (Providers)
We make online booking child's play
Solution for the "Analog": Providers without their own system receive a free, ultra-simple dashboard from us. Here they can manage their allotments directly on Banaki. Email chaos turns into simple, commission-based booking management.
Solution for the "Fragmented": We connect providers with existing systems (PMS) seamlessly via our modern APIs and channel manager interfaces. We are the "universal adapter" that guarantees a smooth process.
Solution for the "Misplaced": We deliver a 100% target audience instead of spillover. We connect providers directly with the affluent, international community that is exclusively looking for nature. This maximizes occupancy and revenue without needing their own marketing budget.

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Our User Journey (Provider)
More Bookings. Less Effort. 100% Target Audience.
Finally, 100% target audience.
As a provider on Banaki, I reach exactly the nature travelers I'm looking for, with no spillover. Campers see my pitches. Affluent connoisseurs see my premium glamping offers. For me, this is efficient marketing instead of a "watering can" approach.
Seamless integration instead of tech stress.
I already maintain my Property Management System (PMS). Thanks to the simple channel manager connection, my entire inventory is immediately bookable on Banaki. The automatic commission settlement replaces my own marketing budget and sales efforts.
Less admin. More hospitality.
I receive qualified, international bookings through a single, clean channel. This reduces my administrative workload dramatically and increases my occupancy. This way I can concentrate on what matters: a perfect experience for my guests.

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Our Booster: Official Partnership with the BVCD
The market access that no one else has - except us!
Direct access to over 1,000 member campsites
Authentic positioning as the association's official platform
Rapid market penetration and a high level of initial trust
→ Followed by Europe-wide expansion thanks to a strong initial market
Strategic Partners for Inventory & Experience
We are deeply embedded in the industry to seamlessly bundle inventory and experiences. The partnership with the BVCD and the connection to the most important management systems secure our ability to scale accommodations. At the same time, cooperations with vehicle manufacturers and outdoor activity providers create an unbeatable, lucrative overall experience for the guest.
With this exclusive partnership, we are securing the best market entry in Germany and opening up the market that no one has been able to conquer yet!

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The Rocket Launch
Our Exclusive Traction Lever
We aren't just onboarding the BVCD's members – we are inheriting the association's entire digital firepower and authority from day one.
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The Takeover: campingplatz-deutschland.de
We are shutting down the outdated technology of the official BVCD platform and migrating the entire domain to Banaki.
  • What happens: The 15-year-old domain campingplatz-deutschland.de will be fully redirected to Banaki.
  • The effect: We inherit all the SEO authority, all backlinks, and the trust this domain has built with Google over 15 years.
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The Consolidation: Regional Power Portals
We are ending the fragmentation and bundling demand. Strong regional association portals will also be shut down and exclusively redirected to Banaki.
  • What happens: Domains like camping-schleswig-holstein.de, camping-bw.de, and many others will be redirected to Banaki.
  • The effect: We intercept high-intent, regional search traffic and channel it onto one single, modern platform.
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The Result: 400,000 Users at Launch
This strategic takeover is not an acquisition; it is our exclusive lever as part of the BVCD partnership.
  • The number: We are channeling an existing annual search volume of nearly 400,000 highly relevant users directly to Banaki.
  • The advantage: We are not starting from zero. We are starting with massive, organic traction. This saves hundreds of thousands of Euros in marketing spend and gives us an uncatchable head start.

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An Untapped Market
Europe's largest camping market is waiting to be digitized
Germany's campsites are barely developed compared to the general tourism market.
3,500
Campsites in Germany
of which approx. 500
have their own booking engine
of which only approx. 200
are bookable online via platforms
Over 90% of the market is not yet bookable via platforms. The potential is huge! We have the access through our exclusive partnership with the BVCD.

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Status Quo
More than just an idea
Product Launch-Ready
  • Our Minimum Viable Product (MVP) will be finalized and go live in Q1 2026.
Secured Market Traction
  • We are launching with the entire portfolio of the BVCD: Nearly 1,000 campsites will be listed on the platform from day one. Over 100 of them will already be technically integrated and directly bookable.
  • Strong market validation: 20+ well-known campsites have already shown their trust in us by pre-purchasing premium packages.
Exclusive Strategic Partners
  • The official partnership with the Federal Association of the Camping Industry in Germany (BVCD) is contractually secured and our exclusive lever for market entry.
  • The deep technical integration with our partner CampNerd CHANGER and Feratel Deskline for interface connectivity has been contractually agreed upon and is the key to our rapid scalability.

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Founder
Morris Mehnert: The Decisive Competitive Advantage
I am not just the founder of this platform - I am its first and most authentic customer. My entire background is the DNA of this company.
1
Deepest Industry DNA
I grew up on one of the largest campsites in the region (Strandcamping Wallnau, 800+ pitches). I understand the providers' problems not from market reports, but firsthand. I have experienced them my entire life. Through my involvement in the BVCD, I also have a personal, robust network of over 400 operators and industry decision-makers.
2
Proven Execution Skills
I know how to digitize this industry because I have proven it: I doubled the revenue of our family business through a digitization, rebranding, and new marketing strategy that I implemented myself. This success model I have already successfully adapted for other well-known sites like Inselcamp Rügen or Ostsee Camping Elfenschucht and implemented with my agency.
3
Digital Scaling Ability
I connect both worlds: I have the technical foundation (B.Sc. Applied Computer Science) and the hands-on expertise (UI/UX, process optimization) to build the platform correctly. At the same time, I have proven that I can reach the market: With a pure low-budget strategy, I have already built a content platform in other industries and organically reached several hundred thousand people

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Co-Founder
Jan Henker: The Strategic Foundation
My 16+ years of experience in managing and transforming properties and commercial real estate are key for us to build Banaki's vision on a resilient foundation.
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Interface Competence (Properties & Camping)
I come from classic commercial real estate management, where I already introduced agile, digital methods, and then purposefully transferred this expertise to the camping industry starting in 2022. I speak the language of investors and authorities just as fluently as that of campsite operators, service providers, and staff. I understand the importance of interface communication from the ground up through my professional practice.
2
Proven Management & Scaling Competence
I have led teams of up to 250 employees and been responsible for revenue increases of over €4.2 million p.a. in previous positions. Managing complex transformation processes, repositioning sites, as well as optimizing processes and revitalizing operations and companies are my daily craft.
3
Strategic 360-Degree Perspective
As a graduate in Business Administration (BA) and a consultant (e.g., with morja.de), I am developing the 360-degree strategy for Banaki. I connect strategic, analog, and digital areas—from transformation and process optimization to building sales and marketing structures for hospitality, startup, and corporate concepts.

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Why Nature Tourism?
We are riding the wave of a fundamental change
407 Million
Overnight stays at campsites
in Europe 2024.
+128%
Growth
in online bookings in the camping sector compared to the previous year.
48%
of Europeans
want to spend their next vacation closer to nature.

The message is clear: The market is huge, it is growing, it is becoming digital, and it is longing for nature-based experiences. This is our playing field.

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Our Target Audience: The Modern Nature Traveler
A Common Mindset
Nature travelers are driven by three things:
  1. The Longing: A deep need for authenticity, deceleration, and a real break in nature - as a direct contrast to urban, digital everyday life.
  1. The Expectation: They are digitally savvy (even seniors!) and expect a modern, seamless, and visually inspiring booking process.
  1. The Frustration: They are all annoyed by the current market situation: fragmented niche sites, irrelevant offers on mainstream portals, and analog booking processes via email or phone.

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Go-to-Market
From Portal to Brand
Content-First Strategy
We are the central source of inspiration. With SEO, high-quality guides, and storytelling, we answer the "longing" of our target audience.
Authentic Reach
Instead of expensive ads, we use strategic influencer partnerships for credible reach and co-creation.
Loyalty & Community
We are building "the digital campfire" (UGC, Social). The native app will become the central tool for a seamless experience and maximum customer loyalty.

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Competition
No Market Player Stands Out
The market is polarized between uncurated giants, hyper-specialized niches, and outdated directories.
The Generalists
Providers like Booking.com and Airbnb offer everything for everyone, from city apartments to hotels.
Where they leave the market open:
  • No Curation: Real nature offers "drown" in the noise of irrelevant listings. They lack the credibility and focus for the nature traveler.
  • High Costs: Providers suffer from high commissions for massive audience spillover.
The Niche Specialists
Providers like Nomady, Alpaca Camping (Vanlife) or campings.com, Vacanselect (Package Camping) serve only private micro-pitches or resort-like facilities.
Where they leave the market open:
  • Fragmented: They are hyper-specialized in one segment. No one bundles the complete experience.
  • Exclude the market: They ignore the huge, professional camping market and the growth market (glamping, cabins, etc.) alike.
The Classic Directories
Platforms like Pincamp (ADAC), ACSI, and Camping.info are primarily databases and address directories, often with outdated technology and a poor user experience.
Where they leave the market open:
  • Not bookable: A large part of the inventory is not directly bookable or only partially connected.
  • No Inspiration: They are not experience platforms, but pure search interfaces. They lack any smart bundling.

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Competition
The Gap in the Market
The Modern Aggregator and Specialist
We are the only ones bundling and modernizing the entire, fragmented market for nature-based vacations on a single platform.
  • We connect worlds: We are the first to connect the traditional camping market with the huge growth market (Glamping, Tiny Houses, Cabins) in a curated way.
  • Inspiration & Experience: We sell directly bookable experiences, not address lists. With first-class UX and smart bundling (Accommodation + Experience + Community).
  • Exclusive Lever: Through our BVCD partnership and the takeover of the campingplatz-deutschland.de SEO power, we have an uncatchable head start that no competitor can copy.

19

Market
Lucrative Opportunities in a Fragmented Market
€ 100 Billion
Total Available Market
The total annual expenditure for nature, camping, and glamping tourism in Europe.
€ 9 Billion
Serviceable Available Market
The available commission volume (net revenue) in digitally bookable nature tourism, based on an industry-standard 15% take rate.
€ 16,3 Million
Share of Market
This is our realistic 5-year target (gross revenue), based on a bottom-up calculation.

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Business Model
A Robust & Scalable Revenue Model
Our model is based on multiple pillars that reinforce each other: from the core transactional business to high-margin ancillary services.
Booking Commission (The Core Model)
The backbone of our revenue is a fair, success-based commission from providers (accommodations, pitches, etc.) for every booking generated and completed via Banaki. (No risk for the provider, scalable cash flow for us.)
1
Premium Partnerships (B2B Services)
Providers can maximize their visibility through premium packages:
  • Premium Listings: Top placements, "Featured" status in Collections, and on the homepage.
  • Marketing Packages: Access to exclusive marketing campaigns and highlighted content production (e.g., video portraits).
2
Cross-Selling & Experience Bundling
We bundle the entire experience and earn from the referral of perfectly matched ancillary services:
  • Vehicle Referrals: Commission for the referral of rental campers (the perfect match for a pitch).
  • Activities & Tours: Commission for booking curated local experiences (kayak tours, hiking guides, farm tastings).
  • Insurance: Commission for concluding suitable travel and cancellation insurance policies.
3
Sponsored Content & Brand Partnerships
Our platform is the ideal, "clean" channel for authentic outdoor, lifestyle, and sustainability brands. We offer curated co-branding (e.g., "The Trekking Collection presented by Patagonia"), instead of disruptive banner ads.

21

Business Model
A highly scalable business with a clear outlook
A Highly Scalable Business with a Clear Outlook Projected Gross Booking Volume in the next five years
Gross Booking Volume

22

Business Model
Growth & Profitability: How our Business Model Scales
We plan to reach the break-even point in Q4 2027 and will already achieve a significant profit in 2028.

23

Future
We are looking for partners for a rocket launch
€ 400,000
Use of funds (18 months runway):
20%
Product & Technology
Ensuring a scalable infrastructure and smooth operations from day one.
30%
Marketing & Sales
Implementation of our content-first strategy and rapid acquisition of a critical mass of partners and users at launch.
50%
Team Building
Financing strategic key positions (CTO, Head of Marketing) to scale the product and brand as quickly as possible.

Vision: With this investment, we are not only securing a successful market entry but also laying the foundation to establish Banaki as the undisputed European brand for nature-based vacations and to create a highly profitable, digital asset in one of the most promising segments of the travel industry.

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Contact
Let's shape the future of nature-based vacations together!
Founder
Morris Mehnert
morris@banaki.de
+49 (0) 160 63 43 246
+49 (0) 4321 75 74 160

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